In the e-commerce world, cart abandonment poses a major problem for retailers. It is crucial for merchants to keep track of cart abandonment rates, as a high abandonment rate could indicate a poor user experience, lack of trust, or a broken sales funnel. While Shopify doesn’t yet have a webhook that will alert you of abandoned carts, this article will explore alternative methods of querying for abandoned checkouts so you can take action and gain back your customers.
Is There a Webhook for Abandoned Carts?
The short answer is no. Unfortunately, there currently isn’t a specific webhook that will alert you when a customer has abandoned their cart. This is likely because cart abandonment is not a discrete action; sometimes customers will abandon the checkout process only to return later on and complete it. However, there are ways that you can manipulate the Shopify webhooks and API to mimic the effect of an abandoned cart webhook.
What are the Alternatives to Abandoned Cart Webhooks?
To mimic the effect of an abandoned cart webhook, you can subscribe to both the ‘checkouts/create’ and ‘order/create’ webhooks. If an orders/create webhook is received that contains a checkout/id of a checkout you’ve gotten a checkouts/create webhook from, that checkout could be considered no longer abandoned. Under this method, every order that is created is considered an abandoned checkout by default. Shypyard can help you store and organize the information received from both these webhooks.
An alternative method of querying for abandoned carts is to continuously call the abandoned checkout API. The abandoned checkout API can return either a list or count of abandoned checkouts that contain information about customers who did not complete their purchase. Continuously calling this API will mimic the effect of a webhook by returning the most recent abandoned checkouts. Using predetermined checkout patterns, you can also selectively query when abandoned checkouts are happening. For example, if the majority of your customers are based in the United States, you can call the API once a minute during the busiest hours and once an hour during slower hours (like the middle of the night). Either way, you will need to be careful as there is a rate limit to how many times you can call the API.
How Can Shypyard Help You Query for Abandoned Carts?
Shypyard’s mission is to simplify the webhook setup experience for you as a Shopify merchant. In fact, you don’t need any coding experience to set up webhooks using our app at all! At the end of the day, abandoned cart webhooks still do not exist but it is crucial to spot these cases as soon as they occur to drive conversion for your e-commerce business. This is where Shypyard can come in and assist by providing:
- Code guides to help you leverage the Shopify API
Shypyard provides custom templates that allow you to leverage the orders/create and checkouts/create webhooks. By consistently running these webhooks, you can receive alerts when someone is about to checkout.
- Easy Authentication and Connection with Your Shopify Store
Setting up your Shypyard account with Shopify is also very simple! Shypyard comes with dozens of free pre-built app connectors, including ZohoCRM, ShipRocket, MYOB, and ReturnLogic. Rather than manually sync all your data, Shypyard does it all for you.
- Clear Logging and Robust Debugging Capabilities
The Shypyard dashboard also contains an “error report” button, which allows you to easily diagnose and fix errors.