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What Your Shopify Speed Score Means, and 4 Ways to Improve It

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What You Need to Know

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If you’re building your eCommerce business with Shopify, you’ve probably noticed your online store’s speed score when you’ve created a product page. If you’re not sure how this number is calculated, what it means, or what constitutes a good score, you’re in the right place! Let’s dig into all of the above, and then we’ll discuss how to optimize your Shopify speed score so you can increase conversion rates. 


What is the Shopify speed score?

What Your Shopify Speed Score Means, and 4 Ways to Improve It
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Your Shopify speed score is calculated via Pagespeed Insights by Google Lighthouse. It evaluates your website’s speed and performance against other Shopify sites and gives you a relative score accordingly. (That’s why your score may go up or down even if you didn’t make any changes. Other websites may have, which affects all scores in turn.) 

This score is important because the speed of your website can directly impact conversions. In fact, a one-second improvement in your site’s load time can result in a 27% increase in mobile conversions. So if your site speed is similar to other Shopify stores, you’re likely doing well on this front. But if your speed is much lower, you should consider taking steps to improve it so you can continue to grow your business.

What’s a good Shopify speed score?

The question is: What would be considered a good Shopify speed score? As we mentioned above, the score is a value that’s relative to other websites rather than an absolute value. So we can only provide an approximate "good" score as a reference. Generally speaking, more than 50 is a good Shopify speed score, and more than 70 is excellent. Scores in this range and above signify that your store is close to best website practices according to Google. 

One more factor to consider: Shopify is an eCommerce platform with a different structure and technology than other websites such as WordPress. That means not all elements can be modified. For example, you can’t change web hosting with Shopify, and many Shopify themes can bring down speed scores because of their weight. That said, there are still several adjustments you can make to help increase your score

4 ways to improve your Shopify speed score

You can’t control factors like infrastructure, caching, and hosting when using an eCommerce platform like Shopify. However, there are still four key actions you can take to adjust the fundamentals of your site to improve its speed score.


What Your Shopify Speed Score Means, and 4 Ways to Improve It


#1. Optimize images 

Images usually take up the most space and weight on a website. That’s why you should optimize your images to bring them down to the lowest possible file size while still allowing shoppers a clear view of the product. 

Shopify themes usually compress images for you automatically, but you can do a few things to help, too:

  • Use the smallest file format, like .jpg
  • Convert the color profile to sRGB 
  • Decrease the file size to under 200kb by adjusting quality and resolution

Fortunately, there are plenty of useful tools out there to help you with these types of tasks. Crush Pics will let you compress all your images in bulk. PIXLR is a free, user-friendly phone app for editing images, and GIMP is free, open-source software for image editing. Take advantage of some or all of these to streamline the images on your eCommerce website.


#2. Remove extra apps 

The ability to integrate third-party apps into your store is a great Shopify feature. You can use these apps to help you with everything from marketing to data tracking so you can grow your business. But don’t forget: Each app you integrate adds additional weight and can potentially slow your site down. So if you’ve added apps that you end up rarely using, or that aren’t providing worthwhile results, consider removing them.

We recommend installing only the necessary types of apps, including:

  • Data tracking 
  • Marketing and brand loyalty 
  • Payment gateways
  • Sizing tools

With some experimentation, you can find the balance between performance and speed.

#3. Simplify your theme

Themes are made of Liquid, HTML, CSS, and JavaScript code, and some are heavier than others. If you think the theme you’ve chosen is slowing down your site speed, try one of these fixes:

  • Use system fonts
  • Turn off unused features
  • Remove built-in images or pages that you don’t need
  • Or, choose a simpler, more lightweight theme

#4. Check your code

Note: This step will likely need to be completed by a developer or someone else with coding knowledge. Redundant, repetitive, and complex code can also affect the speed of your site. If you think it's the code that's slowing down your site, try using the Shopify Theme Inspector for Chrome tool to see which snippet of code is causing the problem. Then, if you have the skills or the resources to modify the script, you can try to adjust it to improve the speed.

Get your Shopify site up to speed

If you’re struggling to improve the performance of your Shopify pages, making adjustments to improve the speed score might help! Open your Shopify admin panel and see if your score falls in a reasonable range. If it’s a bit low, try the suggestions above to bring it up to par and see how your business results improve.


Looking for more ways to improve your Shopify business? Check out our other blog posts for useful tips. You should also consider an inventory management tool like Shypyard to help you manage your shop. WIth Shypyard, you no longer need to compile data from different platforms and then reanalyze the possible performance with spreadsheets. Shypyard lets Shopify eCommerce sellers connect and aggregate all data sources, allowing you to easily manage all operational data and forecast future performance trends in one place. Claim your free 14-day trial today!

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