Left stranded after OneSaas's shutdown?

Don't worry, Shypyard's got your back! Migrate today to ensure your workflows aren't out of sync for too long and take advantage of our free 14-day trial.

Start your Free Trial
Blog Posts

18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing

Thanks! Your vote has been received and will be used to determine our upcoming blogs.
Submission failed, please try again

What You Need to Know

Start your Free Trial

There are plenty of reasons so many eCommerce merchants have chosen Shopify as their sales platform. It offers robust built-in features, ease of use, and, of course, the flexibility to integrate various third-party apps. In a previous article, we introduced the first six of our 18 must-have Shopify apps for eCommerce businesses in 2022. In this next installment, we’ll cover six more top Shopify apps. Each of these relate to marketing your online shop. Then, stay tuned for the last installment in this series to get our final five app recommendations! 

#8. Sendinblue

Email marketing has been around for years, but it’s still one of the most powerful techniques out there for growing an online business. Manually sending marketing emails to a large number of recipients would take far too much time and effort. That’s where tools like Sendinblue come in.


Sendinblue is an automation tool for email marketing that’s designed to save merchants time and deliver better results. From designing and sending emails to tracking metrics, Sendinblue helps sellers achieve better marketing performance for less time and money. 

18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing

Key features

  • Communicate with your customers across multiple channels, including SMS and chat
  • Segment your target audiences and send customized messages to the right recipients 
  • Take advantage of useful tools like real-time statistics, A/B testing, email heat maps, and send-time optimization

Pricing

You can get started with Sendinblue’s free plan, which provides a limit of 300 emails per day and basic features. Advanced plans start at $25 USD per month, with no daily sending limit and access to advanced statistics. The monthly price increases if you need to send more emails per month. 


#9. Candy Rack

Upselling and cross-selling are marketing strategies that have been proven to increase sales. Both are common tactics in the eCommerce world. To help you execute them, try Candy Rack. It’s an out-of-box upselling and cross-selling tool that shows a pop-up with product suggestions right after a customer clicks the “Add to Cart” button.


18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing


Key features 

  • AI selection of appropriate upsell products based items that are frequently bought together
  • Pop-ups that are mobile-friendly and fully customizable 
  • No impact on page load time, and the ability to integrate with other apps like currency converters, translators, or page builders

Pricing

Candy Rack offers a 14-day free trial which includes all features. Paid plans range from $19.99 USD/month to $199.99 USD/month with all the same functionalities, depending on which Shopify plan you’re using. 


#10. Smile.io Rewards 

We can all agree that recommendations from a friend are usually more persuasive than online advertising. That’s why, as an online merchant, incentivizing people to tell their friends about your products can be an incredibly powerful marketing tool. Smile.io Rewards helps you create a loyalty program on your website, turning one-time buyers into repeat customers and brand evangelists through points, referral programs, and membership mechanisms. 


18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing

Key features 

  • Use points to encourage customers to sign up, claim free gifts, and recover abandoned carts
  • Offer personalized referral links that customers can use to benefit from referring friends to your store

Pricing

You can enjoy the basic features of Smile.io free forever, including points and referral programs. The paid plans range from $49 USD per month to $599 USD per month, with top-tier plans offering advanced features and branded design. 


#11. Plug In SEO

No eCommerce merchant can afford to ignore the power of SEO. With a tool like Plug In SEO, you can more easily increase your site’s ranking to attract more customers and increase sales. This Shopify app can also help you fix critical SEO issues on your website, so your target audience will have no trouble finding your store.

18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing

Key features 

  • Edit page and product titles and descriptions—which are crucial for good SEO rankings—easily and in bulk
  • Discover which keywords will help you drive the most traffic through an integration with Google Search Console
  • Make use of Plug In SEO’s comprehensive and up-to-date schema markup for rich snippets

Pricing

Plug In SEO provides a free-forever version with unlimited problem checks. Its paid versions range from $20 USD/month to $29.99 USD/month and come with additional useful features like SEO improvements, structured data, and SEO audits. 


#12. Pushowl

Wish you could turn more website visitors into customers? Adding a push-notification tool to your website is an effective and unique way to do so. With thousands of five-star reviews and many satisfied customers, Pushowl has helped lots of eCommerce companies boost sales through its automated and app-free push-notification system.

18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing


Key features 

  • Recover more abandoned carts than ever through push-notification reminders about left-behind items
  • Personalize marketing campaigns by leveraging customer behavior tracking, segmentation, and automation
  • Integrate Pushowl with a number of other Shopify apps if desired; your customers still won’t have to install anything to receive notifications 

Pricing

Pushowl offers a free plan in addition to a 60-day refund if necessary. Their premium plan is $19 USD per month for 10,000 impressions, and the cost increases from there according to the number of push notifications you’d like to send.

#13. One Click Social Login

For many online shoppers, registering for an account and password before checking out is a hassle. It can be so irritating and time-consuming that you could lose out on the sale entirely. But with One Click Social Login, your customers can easily log in directly using their Facebook, Twitter, Google, or one of seven other types of accounts. That way, you’re removing a significant barrier to purchase and therefore increasing the likelihood of conversions.

18 Shopify Apps eCommerce Businesses Need to Boost Sales in 2022 | Part II: Marketing

Key features 

  • Easily install the app—no technical background necessary
  • Allow customers to log in with 10 different account types
  • Keep track of users who log in with social accounts via your admin panel  

Pricing

One Click Social Login doesn’t have a free plan, but they do offer a 15-day free trial. Their paid monthly plans range from just $2.99 USD to $9.99 USD. The differences between plans lie in the ability to customize the design, the availability of a pop-up, and the availability of data. 


Grow your online business with top Shopify marketing apps

If you’re ready to step up your online store’s marketing in 2022, try out some of these Shopify apps recommended by Shypyard. If you need more complete data analysis and forecasting to help you make the most profitable business decisions, try Shypyard's Unified Analytics tool to turn all your accumulated data into your most valuable asset.

Shypyard provides several major categories of analytics, such as omni-channel clarity, product analytics, and cohort analysis. But most importantly, Shypyard allows you to quickly integrate any operational software (like Oberlo, Klaviyo, Google Analytics, Returnly, Instagram Ads, etc.) so you can have all your KPIs in a single dashboard. Shypyard can even blend KPIs from multiple data sources. Ready to give it a try? Sign up now for free, and one of our representatives will contact you. And if you’re curious about the final five of our 18 top Shopify app recommendations, stay tuned for the next article in this series! 

‍

Read more


Be the first to hear when we launch!

Thank you! Your submission has been received!
Invalid Email. Please try again.